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Sourcing Sensibly

We are a buying agency with openness and ethical practice offering flexibility, expertise and a friendly approach.

We know what works, we know the challenges you face, and we know how to work in partnership with manufacturers and your markets so that you can create your best products and benefit from the best of what India has to offer.

We have expertise in the entire end-to-end manufacturing process to help you create, produce and deliver the products you need to delight your customer and enhance your brand. You can chose a tailor made service such as those organizations who ask us to handle independent third party inspections on their behalf.

We assist buyers in finding the best exporters of their commodities and in negotiation competitive prices for the goods. We also take care to oversee the production and inspection processes in order to guarantee our clients- quality manufacturing and a timely delivery.

Why source in India?

Are you thinking about sourcing products in India, or are you worried about moving production? Perhaps you’ve had a less than perfect experience in the past.
Sourcing in India has surged in recent times. With rising labour costs in China, never mind the political issues, organizations' no longer want all their eggs in one basket and are turning to India.
Whether you’re an experienced buyer with years of working in India under your belt, or a complete newbie, the capacity and capability of this hugely skilled country is changing all the time, so why not let us show you what is on offer?

Advantages of Sourcing from India.

The exports from India to the West have grown over the years. Traditional exports out of India include leather, apparel, textiles, spices, gems, home products, to name a few.

Artisanal products: The Indian artisan is telling a story highlighting the uniqueness of their products. These are premium handmade products that use natural materials, stand notches above the machine-made products coming out of China that are mass-produced using artificial materials.
Low MOQ: The Minimum Order Quantity (MOQ) demanded by Chinese manufacturers for orders placed is high. This is to justify mass-produced factory products where per unit costs are competitive over large numbers. On the other hand, handcrafted products from India are customized and the MOQ can be a smaller number working to the advantage of the Amazon seller.
English advantage: English is commonly spoken across India and is the default language for business. Hence, dealings in India are easier than in China where businesses still deal in local language and English is still not widely spoken. Culturally, Indians are more receptive to Western ideas and culture than the Chinese.
Niche & eco-friendly products: India has options for beautiful products, indigenously designed with a lot of focus on eco-friendly and natural raw material. Suppliers in India look for new alternative materials like plant-based leather or biodegradable disposable dinnerware.
Tariffs: When you are sourcing products from China to the US, the tariffs are as high as 25% whereas from India they are less than 5%.
IP protection: China is known to produce ‘Me Too’ products which are similar to designs of popular Western brands. Hence, there is always a danger for a seller to infringe on intellectual property. India is a safer option with regards to manufacturers respecting buyers’ IP.
Made-in-India initiative: Government of India has introduced ‘Made-in-India’ initiative to support manufacturing in India. Government guaranteed loans are bringing Covid hit Indian businesses back on track. The overall manufacturing climate is positive to support indigenous products and design innovation.

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